SEO Tips

SEO stands for Search Engine Optimization. SEO a is way to get your website or blog to rank for specific search terms and keywords that pertain to your targeted audience.

In this post, I will share five search engine optimization tips that will ultimately help you grab a better position in search results, attract more visitors to your website, and convert more visitors into leads and sales.

ON-SITE OPTIMIZATION

  • Check the uploading time of your website. This must not be more than 2-3 seconds. Neither users nor Google will like the website if it takes more time to upload to the browser.
  • Make sure the appearance of the website is user-friendly. When your site is more user-friendly, people will spend more time on it, and the more time people spend on your website, better the chances are for conversions.
  • Make sure the content is original and up-to-date.  It will be awarded ranking status in the search engines and will entice users to want to action.

However, to gain favor of a search engine, you will need to include targeted keywords in the content. Select the keywords with average competition and use them appropriately in the content. If you use keywords with high competition, it will take quite a while to beat competitors and be found on the first page. If you take keywords with no competition, you will be found on the first page easily, but that visibility will be of no use.

*Do not overuse keywords in the content to manipulate search results. If you do this, your website just may disappear from the top search results. Google counts this as spamming and will penalize you for it.

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LINK BUILDING

Links matter a lot when it comes to a site’s visibility in search results. Search engines count links as votes in favor of your site. As in elections, the contestant who gets the most votes wins the election, and the website that gets the most quality links gets positioned on the first page of the search results. Still, I have not assured you the first position because there are also other factors on which your website is measured.

I have used the word “quality links.” Do not ignore it. Google and other search engines value high-quality links and ranks a website higher because of them. Vice versa, search engines disapprove poor-quality links and gives websites a low ranking.

CONTENT MARKETING
The next important thing to focus on is content marketing. You must run a smart content marketing campaign. You should search for the best content marketing websites of your business domain and publish your blogs on them. Do not forget to add a link to your website from content marketing website. Most content marketing websites do not allow you to add links to the content part, so you can add links to the author bio section.

In addition to blogs, you can post press releases and articles as well. However, make sure the site you select is a high authority website.

ON-SITE BLOGGING
Add a WordPress blog to your website and post at least one blog per week. Give a link to the page relevant to the blog. However, the link must be genuine. The blog will attract people to read it. This will increase the value of your blog and website. If the value of your blog increases, trust that you will not need to do anything else to reach your target audience. People will search for your blog on Google and other search engines to get the useful information, thus increasing the value of your blog while it work its way to the first page.

Social Shares
Though Google has not accepted that social shares have any effect on ranking, in reality, they do. When you share something on your social networking account, your friends and followers can read and share it if they like. This increases the visits to your blog or website, which directly improves its visibility in the search results.

These tips can really help your online business by improving visibility, traffic, and conversion rates, so think about these tips seriously. If you do not want to take any chances and want sure-shot success for your business, seriously consider consulting with an experienced SEO company like Davis Marketing Solutions LLC.

Online Directories – Why Are They Important?

THE IMPORTANCE OF LISTING YOUR BUSINESS ONLINE
Why are so many business owners (large and small) not utilizing such an important tool? I was amazed recently when I met with an older gentleman, a business owner for over 30 years, and discovered he was barely listed in online and other pertinent directories. His premise was, “it’s a small town and people know who I am, plus I’ve got lots of contacts” sort of thing. Oy!

PRACTICALLY, EVERYONE’S SEARCHING THE INTERNET
To put things in perspective, let’s state what is pretty obvious in this present day and age: when people want for a service or product, they normally whip out their smartphones, iPads and/or laptops to search the Internet. The primary goal of this thing called marketing is to reach the broadest audience possible while increasing customer retention, both new and loyal. Directory listings play a major contributing factor.

What’s Included In A Directory Listing

Listing your business in online directories — and yes, I mean locally, even if you are a national or worldwide company – increases potential exposure. These listings allow you to include information such as location, hours of operation, what the company offers and also allows you to present media from the brand such as images, videos, and podcast.

90% of consumers currently use search engines to shop locally. Though you may have the best products or services in town, the average consumer has no choice but to seek an alternative when your brand is not listed.

What Does It Take To List Your Business Online?
Submitting your business is inexpensive and VERY worthwhile. If you do it yourself, it won’t cost you anything but time. On the other hand, superb marketing companies like Davis Marketing Solutions (DMS) offers a service in directory listings – along with updates and revisions based on your needs. Let us help you take more steps towards business growth and increased revenue! Hire DMS for many or all of your online and offline, marketing needs! We specialize in both well- known and more off-the-beaten-path creative ideas to help you and your business stand above the rest!

email us: phillip@davismarketingsolutions.com

-Article by Diane Supowit

How does your brand look across local listings? Is it consistent and up-to-date? Use our free scan tool to check your listings. Click below for our scan tool.