THE IMPORTANCE OF LISTING YOUR BUSINESS ONLINE
Why are so many business owners (large and small) not utilizing such an important tool? I was amazed recently when I met with an older gentleman, a business owner for over 30 years, and discovered he was barely listed in online and other pertinent directories. His premise was, “it’s a small town and people know who I am, plus I’ve got lots of contacts” sort of thing. Oy!
PRACTICALLY, EVERYONE’S SEARCHING THE INTERNET
To put things in perspective, let’s state what is pretty obvious in this present day and age: when people want for a service or product, they normally whip out their smartphones, iPads and/or laptops to search the Internet. The primary goal of this thing called marketing is to reach the broadest audience possible while increasing customer retention, both new and loyal. Directory listings play a major contributing factor.
What’s Included In A Directory Listing
Listing your business in online directories — and yes, I mean locally, even if you are a national or worldwide company – increases potential exposure. These listings allow you to include information such as location, hours of operation, what the company offers and also allows you to present media from the brand such as images, videos, and podcast.
90% of consumers currently use search engines to shop locally. Though you may have the best products or services in town, the average consumer has no choice but to seek an alternative when your brand is not listed.
What Does It Take To List Your Business Online?
Submitting your business is inexpensive and VERY worthwhile. If you do it yourself, it won’t cost you anything but time. On the other hand, superb marketing companies like Davis Marketing Solutions (DMS) offers a service in directory listings – along with updates and revisions based on your needs. Let us help you take more steps towards business growth and increased revenue! Hire DMS for many or all of your online and offline, marketing needs! We specialize in both well- known and more off-the-beaten-path creative ideas to help you and your business stand above the rest!
email us: firstname.lastname@example.org
-Article by Diane Supowit
How does your brand look across local listings? Is it consistent and up-to-date? Use our free scan tool to check your listings. Click below for our scan tool.