How to Build an Online Presence

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The Digital Frontier Awaits

Congratulations on launching your new business! It’s time now to make your mark in the digital realm. If you’re new to this, no worries. We’ve got your back. In this quick read, you’ll gather essential concepts on how to build an online presence. With that said, let’s dive right in!

Branding

  • Define Your Brand: Start by understanding your brand’s identity. What values, mission, and vision drive your business? This is the foundation for everything that follows.
  • Create a Memorable Logo: Invest in a professional logo that captures your brand’s essence. It’s your visual signature. Take time to think it out.
black, yellow and orange banner that says brand it

Building a Website

  • Choose a Domain: Pick a memorable and relevant domain name. Keep it short, simple, and easy to spell. It is a good idea to use your business name in your web address. That being said, if it must be long, no worries.  Brand consistency matters more. 
  • Opt for a User-Friendly Design: Your website should be clean, easy to navigate, and mobile-responsive. Ensure that it reflects your brand identity.
  • Quality Content: Create engaging and informative content that speaks to your audience. Share your story, products and how you can help them.  If your business provide services that require educating clients, consider writing blog posts like the one you’re currently reading.

Social Media: Your Digital Voice

  • Choose the Right Platforms: Start with 2-3 social media platforms that align with your target audience. Facebook, Instagram, and LinkedIn are popular choices. Do you like dancing? If you do, your business may benefit from Tik Tok.  Need to share news and thoughts from your, business? Considering Twitter, now X, may benefit your business.  You could also utilize Youtube for podcasting and how-to videos.  These are just a few of many. 
  • Regular Updates: Post consistently. Share content that adds value and showcases your brand’s personality. “Useful Content Is Always King”.
  • Engage Your Audience: Respond to comments, messages, and connect with your followers. Building relationships is key — a major factor in customer loyalty, retention and endorsements.

SEO: Getting Found in Search Engines

  • Research relevant keywords that potential customers might search for. Optimize your website content for these keywords.
  • Local SEO: If you have a physical location, ensure your business is listed accurately on Google My Business and other local directories.  You can use our scan tool to see how your business looks on the most popular ones.  For our scan tool, Tap or Click Here.

Paid Advertising: Boost Visibility

  • Google Ads: Consider running Google Ads to appear at the top of search results for relevant keywords.
  • Social Media Ads: Run targeted ads on platforms where your audience spends time. Social media ads are cost-effective and highly customizable.

*Note: you can utilize landing pages with paid advertising to acquire client leads. Those leads can be used for email marketing and/or to contact prospects directly by phone. In a previous post, I’ve written about when to use landing pages over a website. If you’re interested, you can –> read it here.

Email Marketing: Building Relationships

  • Collect Subscribers: Create an email list of interested customers. Offer something valuable in exchange for their email address.
  • Regular Updates: Send newsletters, promotions, or updates to keep your audience engaged.

Analytics: Measure Your Progress

  • Google Analytics: Use this tool to track website traffic, visitor behavior, and other crucial metrics.
  • Social Media Insights: Review insights on each platform to understand what’s working and what needs improvement.

The Digital Journey Begins

Topics covered in this post should have given you insight on how to build an online presence. With these fundamentals in place, your business is poised for online success. Stay committed, be adaptable, and continue to learn. Your digital journey has just begun, and the possibilities are endless.

Note: building an online presence takes time and effort, but it’s a rewarding journey that can help your business thrive in the digital age.

Call us today for assistance at (843) 936-1455. If you want, you can let us handle your entire marketing efforts while you focus on what you started, your business. To learn more about our company, visit our homepage here. Thanks for reading.

Common Mistakes In Seo

There are many ways to do SEO wrong. These mistakes can harm your website’s ranking and overall online visibility. It’s crucial to understand how to avoid them. In this post, we will discuss a few common mistakes made in SEO.

WHAT IS SEO

First off, what is SEO? SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility and ranking in search engines. SEO involves optimizing various elements of a website, such as its content, structure, and metadata. These make the site more attractive to search engines and increases its chances of appearing at the top of search results for specific keywords or phrases

The goal of SEO is achieved through various techniques such as keyword research and optimization, on-page optimization, link building, and technical optimization.

SEO is an important aspect of digital marketing and is crucial for businesses who are looking to improve their online presence and drive more traffic to their website. Let’s Begin…

USING UNETHICAL OR MANIPULATIVE TACTICS

One of the most common mistakes that people make when it comes to SEO is using unethical or manipulative tactics to artificially boost their website’s rankings. This includes buying links or link farming, using hidden text, and other techniques that violate search engine guidelines. Not only do these practices violate the terms of service of major search engines like Google, Bing, and Yahoo, but they can also get your website penalized or banned.

IMPROPER OPTIMIZATION OF WEBSITE CONTENT
Another common mistake is failing to properly optimize website content; for both search engines and users. This means including keywords in the wrong places, not using meta tags correctly, and not providing useful and relevant information to users.

Search engines use complex algorithms to determine relevance and authority of a website. When content is not properly optimized, the site may not rank as well as it should. Upon landing on a website, users should immediately find what they’re looking for. The content should be relevant and useful. If not, they are more likely to leave the website. This will result in high bounce rates and low ranking.

KEYWORD STUFFING
Another common mistake that people make when it comes to SEO is overstuffing keywords in the content, meta tags, and URLs. This is known as keyword stuffing, and it’s a tactic that search engines frown upon. It makes content difficult for users to read and understand. Keyword stuffing can also get your website penalized. Instead of stuffing keywords, use keywords in a natural and organic way, while still making sure that your content is high-quality and valuable.

NEGLECTING THE TECHNICAL ASPECTS OF SEO
Another mistake that many people make is neglecting technical aspects of SEO. This includes things like ensuring that the website is mobile-friendly and has a fast load speed. With the rise of mobile usage, search engines like Google are placing more importance on mobile-friendliness. If your website is not optimized for mobile devices, it may not rank as well as it should. Similarly, search engines also take website load speeds into account. A slow loading website can negatively impact user experience. This too can lead to higher bounce rates and low ranking.

NOT MONITORING AND ADJUSTING SEO STRATEGIES

Another mistake that many people make is failing to monitor and adjust their SEO strategies. Search algorithms are constantly changing. What worked well last year may not work as well this year. Paying attention to your website’s analytics and staying on top of the latest search engine updates, you can ensure that your SEO remains effective.

FAILURE TO CREATE QUALITY AND VALUABLE CONTENT
Quality and valuable content is crucial for SEO. Search engines like Google looks for high-quality informative content that is relevant to users search criteria. If your content has no value and is low quality, it will less likely to be shared and linked to. This will negatively impact your site’s rankings.

NOT BUILDING A NATURAL BACKLINK PROFILE
Another mistake that many people make is not building a natural backlink profile. Backlinks are one of the most important factors that search engines use to determine the authority and relevance of a website. If your website has a high number of low-quality backlinks, it can negatively impact your website’s rankings. Focus on building high-quality backlinks from relative and authoritative websites.

NOT HAVING A CLEAR WEBSITE STRUCTURE AND NAVIGATION
Finally, not having a clear website structure and navigation can negatively impact your website’s rankings. A clear website structure and navigation is crucial for both search engines and users. A well-structured website makes it easy for search engines to understand the hierarchy and organization of your content. This can help improve your website’s rankings. Additionally, a clear structure and navigation makes it easy for users to find the information they are looking for. This can improve the overall user experience.

When it comes to website structure, it’s important to have a clear hierarchy of headings (H1, H2, H3, etc.) and to use them consistently throughout your website. This will help search engines understand the importance and relevance of different sections of your website. Additionally, it’s important to use a logical and consistent URL structure, including using hyphens to separate words in the URLs.

Navigation is also important, as it allows users and search engines to easily find and access the different pages of your website. A navigation menu that is easy to find and use will help improve user experience. This also makes it easier for search engines to crawl and index your website.

It is also important to have a good site-map for your website. A sitemap is a list of all pages on your website. It helps search engines crawl your website more efficiently.

CLOSING
Don’t let common SEO mistakes harm your website’s ranking and online visibility. Take action now. Implement the tips we’ve discussed in this post. If you ever need assistance, Davis Marketing Solutions LLC is only a tap, click or phone call away. (843) 936-1455

Thanks for reading! 👍

Paid Advertising: Ideas For Considering Target Audience, Spending Budget, Platform, And Goals

PAID ADVERTISING

Paid advertising can be a powerful tool for promoting your business and reaching new customers. Before diving into any paid advertising campaign, it’s important to consider a few key factors to get the most out of your spending budget. Perhaps the most important thing to be conscious of, and to keep in mind throughout the process, is your end goal.

  • Think about your campaign’s end goal – Are you trying to increase brand awareness, drive more traffic to your website and or generate more sales? Knowing your end goal will help you create ads that are more effective at reaching these objectives.
  • Consider your budget – How much do you intend to spend on ads? Be clear and comfortable with the amount you want for your spending budget.
  • Identify your target audience – Your target audience consists of the people you want to reach with your ads. Understanding their demographics, interests, and behavior will help you create ads that will better reach and resonate with them.
  • Choose the right platform – Different platforms, like Facebook, Google, Instagram, and LinkedIn have different audiences, targeting options, and formats. Be sure to choose the right platform to reach your audience.
  • Be prepared to track and measure your results – Make sure you have a way to track performances of your ads such as clicks, conversions, and ROI. This will allow you the opportunity to make changes to your campaign as needed.

When utilized correctly, paid advertising is a powerful tool for driving traffic and increasing brand awareness. Allocating a portion of your marketing budget towards paid advertising, you can target specific audiences, increase visibility and reach, and ultimately drive more conversions. However though, it is important that you define your goals, create your strategies around them and track your results to ensure that you’re getting the most out of your investment. Ultimately, paid advertising can be a great way to take your marketing efforts to the next level.

Considering these factors will equip you to create a more successful campaign. If you would like to know more or see about getting assistance with paid advertising, we have a team of professionals who specialize in it. Call now at (843) 936-1455, or you can reach us via email. Click or tap here.

SEO VS PPC

Decisions, Decisions, Decisions…

At some point, you will want to grow more of your business online and will have to decide if you should invest time and money into Search Engine Optimization or Pay-Per-Click Advertising — SEO vs PPC. They both have their Pros and Cons, so we will take a brief look at them.

WHAT IS SEO?
SEO stands for search engine optimization. It is the process in which you optimize your website to appear as high in the search engine results as possible.

A huge part of this process involves figuring out what search engines want and what your targeted audience is searching for, then optimizing your web pages accordingly.

SEO Pros

  • Organic traffic has potential staying power – after you have succeeded in getting your website to rank high in search engines, there’s a good chance that your site will generate consistent traffic.  Keep in mind though, you will still need to create relevant content around it to help hold the position.  Your competitors are also battling for the same position. 
  • SEO is normally cheaper than PPC – when comparing traffic generated by the two, SEO traffic that is already ranked in high positions usually outperforms PPC.  According to an article written on FirstPageSage, a study of companies who invested in SEO for a period of 1-3 years in comparison to those invested in PPC got 62% of search over the 21% of PPC traffic.  The remainder went to email, social media and other mediums.

SEO Cons

  • SEO takes time – it can take months to see results from SEO efforts. If you don’t have time to wait for your site and content to rank, SEO may not be your best option. It is still good practice to do SEO regardless because over time, it will be effective.
  • SEO requires unique and quality content – when it comes to content, people want to read the best that is available. Producing content can be a lot of work. It takes a creative mind and the will to research. If you do not possess these skills yourself, it will benefit you to hire an expert.

WHAT IS PPC?
PPC stands for Pay-Per-Click. It as an advertising technique that allows you to advertise in search engines, bringing immediate targeted traffic to your website.

PPC Pros

  • It can be expensive – PPC can get expensive, especially if you’re in a competitive niche. While testing your ads to see which are performing best, your return on investment (ROI) may be low.
  • Ads can become less effective– using the same ads with every campaign will result in them becoming stale and less effective. To avoid this, mix copies and images and refresh the ads to keep them working long-term.

SEO VS PPC – WHICH IS BETTER?

To conclude which is better for your business, it simply depends. They both are qualifying factors for generating traffic.

If you are looking to get targeted traffic real quick and you have the budget to put into it, then PPC will be the way to go. On the other hand, if you have a small budget and time to wait while you build on it, SEO will be your better option.

Side Note: if you have the budget, you may also want to utilize both SEO and PPC together. You can seriously ramp the amount of traffic you’re driving to your site by doing so.

Get In Touch
If you would like to discuss more about these options, you can give us a call at (843) 936-1455, or send us an email via our Contact Form.

SEO Tips

SEO stands for Search Engine Optimization. SEO a is way to get your website or blog to rank for specific search terms and keywords that pertain to your targeted audience.

In this post, I will share five search engine optimization tips that will ultimately help you grab a better position in search results, attract more visitors to your website, and convert more visitors into leads and sales.

ON-SITE OPTIMIZATION

  • Check the uploading time of your website. This must not be more than 2-3 seconds. Neither users nor Google will like the website if it takes more time to upload to the browser.
  • Make sure the appearance of the website is user-friendly. When your site is more user-friendly, people will spend more time on it, and the more time people spend on your website, better the chances are for conversions.
  • Make sure the content is original and up-to-date.  It will be awarded ranking status in the search engines and will entice users to want to action.

However, to gain favor of a search engine, you will need to include targeted keywords in the content. Select the keywords with average competition and use them appropriately in the content. If you use keywords with high competition, it will take quite a while to beat competitors and be found on the first page. If you take keywords with no competition, you will be found on the first page easily, but that visibility will be of no use.

*Do not overuse keywords in the content to manipulate search results. If you do this, your website just may disappear from the top search results. Google counts this as spamming and will penalize you for it.

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LINK BUILDING

Links matter a lot when it comes to a site’s visibility in search results. Search engines count links as votes in favor of your site. As in elections, the contestant who gets the most votes wins the election, and the website that gets the most quality links gets positioned on the first page of the search results. Still, I have not assured you the first position because there are also other factors on which your website is measured.

I have used the word “quality links.” Do not ignore it. Google and other search engines value high-quality links and ranks a website higher because of them. Vice versa, search engines disapprove poor-quality links and gives websites a low ranking.

CONTENT MARKETING
The next important thing to focus on is content marketing. You must run a smart content marketing campaign. You should search for the best content marketing websites of your business domain and publish your blogs on them. Do not forget to add a link to your website from content marketing website. Most content marketing websites do not allow you to add links to the content part, so you can add links to the author bio section.

In addition to blogs, you can post press releases and articles as well. However, make sure the site you select is a high authority website.

ON-SITE BLOGGING
Add a WordPress blog to your website and post at least one blog per week. Give a link to the page relevant to the blog. However, the link must be genuine. The blog will attract people to read it. This will increase the value of your blog and website. If the value of your blog increases, trust that you will not need to do anything else to reach your target audience. People will search for your blog on Google and other search engines to get the useful information, thus increasing the value of your blog while it work its way to the first page.

Social Shares
Though Google has not accepted that social shares have any effect on ranking, in reality, they do. When you share something on your social networking account, your friends and followers can read and share it if they like. This increases the visits to your blog or website, which directly improves its visibility in the search results.

These tips can really help your online business by improving visibility, traffic, and conversion rates, so think about these tips seriously. If you do not want to take any chances and want sure-shot success for your business, seriously consider consulting with an experienced SEO company like Davis Marketing Solutions LLC.

8 Ways To Do Local Seo Without Content Marketing

If for some reason, you decide not to utilize content marketing to drive traffic to your website, you may want to consider putting focus on local SEO. There are techniques you can use to succeed.

You could potentially switch your focus towards usability and building a community. At the end of the day though, it still may benefit you to utilize both efforts.

TRY THESE STRATEGIES TO ATTAIN HIGH RANKINGS IN LOCAL SEARCH:

  1. Consider building a community. If you are good at bringing people together, you could create a forum or focus your social media presence around the needs of your prospective customers. As the community grows, you can then direct your audience to specific offers.
  2. Use a brandable domain. Looking back a few years, everyone tried building their websites on domain names that were an exact matched to their keywords. It worked for a while, and you could rank websites near the top of the search engines with very little effort.
    Nowadays, things have changed. Brandable domains are making leadway. Creating a brand brings a unique presence to your business and is essential when attempting to rank locally.

OPTIMIZE YOUR WEBSITE

  1. Make your site intuitive and responsive. Even with all the free site builders available today, many local businesses still have poor websites. With that said, sometimes it may be best to just pay an expert to create your website while you focus on your expertise.
    To ensure that your website works on all devices, you’ll want it to be responsive. Most web traffic nowadays come from mobile devices, so it’s a must that your website is mobile-friendly in addition to desktops.
  2. Use on-page SEO. To rank highly, it’s important to optimize your website. Ensure that each page on your website is optimized with a title, heading tags, and properly labeled images. Choose keywords that are appropriate for your website. When choosing keywords, you will also want to research keywords to find the ones that are getting good queries and has the lowest competition possible.Don’t stress about ranking globally. Instead, focus on adding local place names. E.g. “restaurants in Myrtle Beach” instead of “restaurants.”
  3. Optimize your website load time. Many fail to address website loading time. The time it takes your site to load is an important ranking factor. If your site loads too slow, users will click away quickly, creating a high bounce rate to your site. High bounce rates have a negative impact on your SEO efforts.

UTILIZE CITATIONS AND GOOGLE MY BUSINESS

  1. Get verified on Google My Business. In order for your business to appear on Google Maps, you must verify it with Google My Business. Once completed, your business will stand a better chance at appearing on first-page search results.
  2. Build local citations. Citations are a list of business names, addresses, and phone numbers on the web. They help boost your visibility on Google Maps and local search results. The more citations your website has, the better your website may perform. Something important you should also remember is to be consistent across all your listings. Inconsistencies may harm your overall visibility.
  3. Get reviews from your customers. Encourage your customers to give reviews about your products or services. Better yet, give awesome services along with awesome products, and you won’t have to do much encouraging. Your customers will be raving to leave you a review. Reviews help build trust in search engines as well as with the general public.

IF YOUR GOAL IS TO SUCCEED AT LOCAL SEO, YOU WON’T HAVE TO PUT MUCH ATTENTION ON CONTENT MARKETING.

Focusing on these local SEO techniques, you may be able to beat out your competitors who invests much in content. As an added bonus, your site should eventually start to move up in organic ranking as well.

How does your business look across local search directories? Run our scan tool to find out. Click or tap the banner below.

Online Directories – Why Are They Important?

THE IMPORTANCE OF LISTING YOUR BUSINESS ONLINE
Why are so many business owners (large and small) not utilizing such an important tool? I was amazed recently when I met with an older gentleman, a business owner for over 30 years, and discovered he was barely listed in online and other pertinent directories. His premise was, “it’s a small town and people know who I am, plus I’ve got lots of contacts” sort of thing. Oy!

PRACTICALLY, EVERYONE’S SEARCHING THE INTERNET
To put things in perspective, let’s state what is pretty obvious in this present day and age: when people want for a service or product, they normally whip out their smartphones, iPads and/or laptops to search the Internet. The primary goal of this thing called marketing is to reach the broadest audience possible while increasing customer retention, both new and loyal. Directory listings play a major contributing factor.

What’s Included In A Directory Listing

Listing your business in online directories — and yes, I mean locally, even if you are a national or worldwide company – increases potential exposure. These listings allow you to include information such as location, hours of operation, what the company offers and also allows you to present media from the brand such as images, videos, and podcast.

90% of consumers currently use search engines to shop locally. Though you may have the best products or services in town, the average consumer has no choice but to seek an alternative when your brand is not listed.

What Does It Take To List Your Business Online?
Submitting your business is inexpensive and VERY worthwhile. If you do it yourself, it won’t cost you anything but time. On the other hand, superb marketing companies like Davis Marketing Solutions (DMS) offers a service in directory listings – along with updates and revisions based on your needs. Let us help you take more steps towards business growth and increased revenue! Hire DMS for many or all of your online and offline, marketing needs! We specialize in both well- known and more off-the-beaten-path creative ideas to help you and your business stand above the rest!

email us: phillip@davismarketingsolutions.com

-Article by Diane Supowit

How does your brand look across local listings? Is it consistent and up-to-date? Use our free scan tool to check your listings. Click below for our scan tool.