App Development: A Guide For Startups And Large Businesses To Boost Their Brand Presence

In today’s digital age, a strong online presence is crucial for businesses of all sizes. One of the best ways to achieve this is through utilizing apps. Apps can help a brand increase its visibility, accessibility, and overall customer engagement. Davis Marketing Solutions LLC is proud to announce that we offer comprehensive app development services. These services can help businesses achieve their marketing goals.

UNDERSTANDING APP DEVELOPMENT
To begin, let’s define what an app is and how it can benefit your business. An app, short for application, is a software program designed to perform specific tasks on a computer or mobile device. With the widespread use of smartphones, apps have become one of the most important marketing tools available to businesses. They allow businesses to provide an enhanced user experience and engage with customers in new and innovative ways.

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Developing an app involves design, programming, testing, and launch. The process can be simple or complex and is aimed at providing a valuable solution to users. App development can be done by individuals or teams. It can be developed for various operating systems such as iOS, Android, or Windows.

TYPES OF APP DEVELOPMENT
There are several types of apps that can be developed, each with its own unique features and capabilities. For example, there are utility apps that perform specific tasks such as weather forecasting or converting units. Gaming apps are another popular type, providing hours of entertainment to users. For businesses, the most useful type of app is the branded app. This type of app is specifically designed to promote and enhance the brand image.

BRANDED APP DEVELOPMENT
Developing branded apps can provide several benefits to businesses. For starters, they allow brands to have a direct line of communication with their customers. This can lead to increased customer engagement and loyalty, as customers feel a closer connection to the brand. Additionally, branded apps can help businesses gather valuable customer data and insights, which can be used to improve and optimize their marketing strategies.

Another benefit of branded apps is that they can increase a brand’s accessibility. With a branded app, customers can access the brand’s products and services at any time and from anywhere, making it easier for them to do business with the brand. This can help to increase sales and customer satisfaction, as customers are able to quickly and easily find what they’re looking for.

 

Another key advantage of having a branded app is that it can help to improve the overall user experience. A well-designed and functional app can provide a seamless and intuitive experience for users, making it easier for them to navigate and interact with the brand. This can lead to increased customer satisfaction and a positive brand reputation.

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KEY ELEMENTS OF A SUCCESSFUL BRANDED APP
So, what are some of the key elements that make up a successful branded app? First, it’s important to have a clear understanding of the target audience and their needs. This will help to ensure that the app is designed and developed with the right features and capabilities to meet their needs.

It’s also important to have a well-designed user interface, which is both aesthetically pleasing and easy to use. A good user interface can help to improve the overall user experience, making it more likely that users will continue to use the app and recommend it to others.

Finally, it’s important to regularly update the app with new features and capabilities. This will help to keep users engaged and interested in the app, as well as providing opportunities to gather customer data and insights.

CONCLUSION
In conclusion, apps have become an essential tool for businesses looking to increase their online presence and engage with customers in new and innovative ways. With the right design, functionality, and targeting, a branded app can provide a wealth of benefits to businesses, including increased customer engagement and accessibility, improved user experience, and valuable customer data and insights.

If you’re looking to take your business to the next level, utilizing options through app development, contact Davis Marketing Solutions LLC today. Our team of experienced developers will work with you to design and develop an app that meets your unique needs and goals. To get started, call us at (843) 936-1455

Paid Advertising: Ideas For Considering Target Audience, Spending Budget, Platform, And Goals

PAID ADVERTISING

Paid advertising can be a powerful tool for promoting your business and reaching new customers. Before diving into any paid advertising campaign, it’s important to consider a few key factors to get the most out of your spending budget. Perhaps the most important thing to be conscious of, and to keep in mind throughout the process, is your end goal.

  • Think about your campaign’s end goal – Are you trying to increase brand awareness, drive more traffic to your website and or generate more sales? Knowing your end goal will help you create ads that are more effective at reaching these objectives.
  • Consider your budget – How much do you intend to spend on ads? Be clear and comfortable with the amount you want for your spending budget.
  • Identify your target audience – Your target audience consists of the people you want to reach with your ads. Understanding their demographics, interests, and behavior will help you create ads that will better reach and resonate with them.
  • Choose the right platform – Different platforms, like Facebook, Google, Instagram, and LinkedIn have different audiences, targeting options, and formats. Be sure to choose the right platform to reach your audience.
  • Be prepared to track and measure your results – Make sure you have a way to track performances of your ads such as clicks, conversions, and ROI. This will allow you the opportunity to make changes to your campaign as needed.

When utilized correctly, paid advertising is a powerful tool for driving traffic and increasing brand awareness. Allocating a portion of your marketing budget towards paid advertising, you can target specific audiences, increase visibility and reach, and ultimately drive more conversions. However though, it is important that you define your goals, create your strategies around them and track your results to ensure that you’re getting the most out of your investment. Ultimately, paid advertising can be a great way to take your marketing efforts to the next level.

Considering these factors will equip you to create a more successful campaign. If you would like to know more or see about getting assistance with paid advertising, we have a team of professionals who specialize in it. Call now at (843) 936-1455, or you can reach us via email. Click or tap here.

SEO VS PPC

Decisions, Decisions, Decisions…

At some point, you will want to grow more of your business online and will have to decide if you should invest time and money into Search Engine Optimization or Pay-Per-Click Advertising — SEO vs PPC. They both have their Pros and Cons, so we will take a brief look at them.

WHAT IS SEO?
SEO stands for search engine optimization. It is the process in which you optimize your website to appear as high in the search engine results as possible.

A huge part of this process involves figuring out what search engines want and what your targeted audience is searching for, then optimizing your web pages accordingly.

SEO Pros

  • Organic traffic has potential staying power – after you have succeeded in getting your website to rank high in search engines, there’s a good chance that your site will generate consistent traffic.  Keep in mind though, you will still need to create relevant content around it to help hold the position.  Your competitors are also battling for the same position. 
  • SEO is normally cheaper than PPC – when comparing traffic generated by the two, SEO traffic that is already ranked in high positions usually outperforms PPC.  According to an article written on FirstPageSage, a study of companies who invested in SEO for a period of 1-3 years in comparison to those invested in PPC got 62% of search over the 21% of PPC traffic.  The remainder went to email, social media and other mediums.

SEO Cons

  • SEO takes time – it can take months to see results from SEO efforts. If you don’t have time to wait for your site and content to rank, SEO may not be your best option. It is still good practice to do SEO regardless because over time, it will be effective.
  • SEO requires unique and quality content – when it comes to content, people want to read the best that is available. Producing content can be a lot of work. It takes a creative mind and the will to research. If you do not possess these skills yourself, it will benefit you to hire an expert.

WHAT IS PPC?
PPC stands for Pay-Per-Click. It as an advertising technique that allows you to advertise in search engines, bringing immediate targeted traffic to your website.

PPC Pros

  • It can be expensive – PPC can get expensive, especially if you’re in a competitive niche. While testing your ads to see which are performing best, your return on investment (ROI) may be low.
  • Ads can become less effective– using the same ads with every campaign will result in them becoming stale and less effective. To avoid this, mix copies and images and refresh the ads to keep them working long-term.

SEO VS PPC – WHICH IS BETTER?

To conclude which is better for your business, it simply depends. They both are qualifying factors for generating traffic.

If you are looking to get targeted traffic real quick and you have the budget to put into it, then PPC will be the way to go. On the other hand, if you have a small budget and time to wait while you build on it, SEO will be your better option.

Side Note: if you have the budget, you may also want to utilize both SEO and PPC together. You can seriously ramp the amount of traffic you’re driving to your site by doing so.

Get In Touch
If you would like to discuss more about these options, you can give us a call at (843) 936-1455, or send us an email via our Contact Form.

SEO Tips

SEO stands for Search Engine Optimization. SEO a is way to get your website or blog to rank for specific search terms and keywords that pertain to your targeted audience.

In this post, I will share five search engine optimization tips that will ultimately help you grab a better position in search results, attract more visitors to your website, and convert more visitors into leads and sales.

ON-SITE OPTIMIZATION

  • Check the uploading time of your website. This must not be more than 2-3 seconds. Neither users nor Google will like the website if it takes more time to upload to the browser.
  • Make sure the appearance of the website is user-friendly. When your site is more user-friendly, people will spend more time on it, and the more time people spend on your website, better the chances are for conversions.
  • Make sure the content is original and up-to-date.  It will be awarded ranking status in the search engines and will entice users to want to action.

However, to gain favor of a search engine, you will need to include targeted keywords in the content. Select the keywords with average competition and use them appropriately in the content. If you use keywords with high competition, it will take quite a while to beat competitors and be found on the first page. If you take keywords with no competition, you will be found on the first page easily, but that visibility will be of no use.

*Do not overuse keywords in the content to manipulate search results. If you do this, your website just may disappear from the top search results. Google counts this as spamming and will penalize you for it.

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LINK BUILDING

Links matter a lot when it comes to a site’s visibility in search results. Search engines count links as votes in favor of your site. As in elections, the contestant who gets the most votes wins the election, and the website that gets the most quality links gets positioned on the first page of the search results. Still, I have not assured you the first position because there are also other factors on which your website is measured.

I have used the word “quality links.” Do not ignore it. Google and other search engines value high-quality links and ranks a website higher because of them. Vice versa, search engines disapprove poor-quality links and gives websites a low ranking.

CONTENT MARKETING
The next important thing to focus on is content marketing. You must run a smart content marketing campaign. You should search for the best content marketing websites of your business domain and publish your blogs on them. Do not forget to add a link to your website from content marketing website. Most content marketing websites do not allow you to add links to the content part, so you can add links to the author bio section.

In addition to blogs, you can post press releases and articles as well. However, make sure the site you select is a high authority website.

ON-SITE BLOGGING
Add a WordPress blog to your website and post at least one blog per week. Give a link to the page relevant to the blog. However, the link must be genuine. The blog will attract people to read it. This will increase the value of your blog and website. If the value of your blog increases, trust that you will not need to do anything else to reach your target audience. People will search for your blog on Google and other search engines to get the useful information, thus increasing the value of your blog while it work its way to the first page.

Social Shares
Though Google has not accepted that social shares have any effect on ranking, in reality, they do. When you share something on your social networking account, your friends and followers can read and share it if they like. This increases the visits to your blog or website, which directly improves its visibility in the search results.

These tips can really help your online business by improving visibility, traffic, and conversion rates, so think about these tips seriously. If you do not want to take any chances and want sure-shot success for your business, seriously consider consulting with an experienced SEO company like Davis Marketing Solutions LLC.

8 Ways To Do Local Seo Without Content Marketing

If for some reason, you decide not to utilize content marketing to drive traffic to your website, you may want to consider putting focus on local SEO. There are techniques you can use to succeed.

You could potentially switch your focus towards usability and building a community. At the end of the day though, it still may benefit you to utilize both efforts.

TRY THESE STRATEGIES TO ATTAIN HIGH RANKINGS IN LOCAL SEARCH:

  1. Consider building a community. If you are good at bringing people together, you could create a forum or focus your social media presence around the needs of your prospective customers. As the community grows, you can then direct your audience to specific offers.
  2. Use a brandable domain. Looking back a few years, everyone tried building their websites on domain names that were an exact matched to their keywords. It worked for a while, and you could rank websites near the top of the search engines with very little effort.
    Nowadays, things have changed. Brandable domains are making leadway. Creating a brand brings a unique presence to your business and is essential when attempting to rank locally.

OPTIMIZE YOUR WEBSITE

  1. Make your site intuitive and responsive. Even with all the free site builders available today, many local businesses still have poor websites. With that said, sometimes it may be best to just pay an expert to create your website while you focus on your expertise.
    To ensure that your website works on all devices, you’ll want it to be responsive. Most web traffic nowadays come from mobile devices, so it’s a must that your website is mobile-friendly in addition to desktops.
  2. Use on-page SEO. To rank highly, it’s important to optimize your website. Ensure that each page on your website is optimized with a title, heading tags, and properly labeled images. Choose keywords that are appropriate for your website. When choosing keywords, you will also want to research keywords to find the ones that are getting good queries and has the lowest competition possible.Don’t stress about ranking globally. Instead, focus on adding local place names. E.g. “restaurants in Myrtle Beach” instead of “restaurants.”
  3. Optimize your website load time. Many fail to address website loading time. The time it takes your site to load is an important ranking factor. If your site loads too slow, users will click away quickly, creating a high bounce rate to your site. High bounce rates have a negative impact on your SEO efforts.

UTILIZE CITATIONS AND GOOGLE MY BUSINESS

  1. Get verified on Google My Business. In order for your business to appear on Google Maps, you must verify it with Google My Business. Once completed, your business will stand a better chance at appearing on first-page search results.
  2. Build local citations. Citations are a list of business names, addresses, and phone numbers on the web. They help boost your visibility on Google Maps and local search results. The more citations your website has, the better your website may perform. Something important you should also remember is to be consistent across all your listings. Inconsistencies may harm your overall visibility.
  3. Get reviews from your customers. Encourage your customers to give reviews about your products or services. Better yet, give awesome services along with awesome products, and you won’t have to do much encouraging. Your customers will be raving to leave you a review. Reviews help build trust in search engines as well as with the general public.

IF YOUR GOAL IS TO SUCCEED AT LOCAL SEO, YOU WON’T HAVE TO PUT MUCH ATTENTION ON CONTENT MARKETING.

Focusing on these local SEO techniques, you may be able to beat out your competitors who invests much in content. As an added bonus, your site should eventually start to move up in organic ranking as well.

How does your business look across local search directories? Run our scan tool to find out. Click or tap the banner below.

What You Need To Know To Create Your Own Website

What You Need To Know To Create Your Own Website

While you may want to hire a web designer or developer, potentially, it could end up being an expensive investment. Rather you’re just starting a small business or on a tight budget, creating your own website could be the best choice for now.

FOLLOW THIS PROCESS TO GET A WEBSITE UP AND RUNNING FOR YOUR SMALL BUSINESS.
To Start, Choose a Web Platform

You will find that there are a variety of web platforms to choose from, and each platform serves a different need.

HERE ARE THREE OF THE MOST POPULAR ONES:

  1. Squarespace – a website platform known for its user-friendly interface and modern website design templates. Squarespace websites are built through block-style building (you drag and drop blocks into columns and rows). This may be limiting if you want to do any out-of-the-box design.
  2. Wix – a platform made for small business owners who want an easy solution. While the website-building process is simple, Wix lacks the functionality and customization you can find on platforms like Squarespace and WordPress.
    -Choose Wix if you want to get a basic website up quickly.
    Custom design and animations are limited.
  3. Self-Hosted WordPress – more flexible than Squarespace or Wix. You download the WordPress software and install it on your web server. It may require a bit more technical knowledge… but ultimately WordPress allows more flexibility.

 

  • If you choose this option, you will want to select a hosting company to host your site. You can check for an available domain name and get hosting on our hosting page. Click or tap here to learn more.
  • Learn more about choosing a domain at the following post on our blog. Click or tap here.

Before you choose your website platform, think about your website goals in the short and long term. Do you want an easy-to-update website? Squarespace and Wix might be the best options. Will you want a more customized design down the line? Then WordPress might be the best solution for your business.

CREATING YOUR WEBSITE

Once you choose a platform, take these steps to create your website:

1.Decide which pages you want to have on your website. Start by listing the pages you’ll want on your website. You can have a single landing page, or a standard 5-page website.

  • Home. This page should give visitors a clear idea of what you do and how you can help them.
  • About. Show your business’s story. Talk about how your company pursues its mission through photos and words.
  • Services or Products. This page will feature ways that customers can buy from your business!
  • Blog. A blog can be a place for your business to post news updates, informative articles, or other content for visitors to browse.
  • Contact. This page informs customers about how to get in touch with you. If you have a physical location, this page should include your address and a map showing your location.

2.Choose a template or theme. The theme or template you use will guide the way your website looks.

3.Keep branding consistent. Over time, you want your branding to be recognizable. Choose your website colors and easy-to-read typography before building the website.

4.Write website copy. What words do you want on the website? The words on your website will be a core part of visitors’ experience with your brand. Here are some top tips to keep in mind when writing your website copy:

  • Benefits first. At the top of each page, include a headline with the benefits your customers get when they purchase from your business. Place your benefits “above-the-fold” (Ensure that your benefits are visible before someone starts scrolling).
  • Position your business as an authority. Think of your customers as the hero, and your business as the guide who knows the solution to their problems. Write copy with that relationship in mind.
  • End every page with a call-to-action (CTA). What do you want visitors to do when they reach the bottom of your page? End each page with a clear, final CTA encouraging them to take the next step.
  • Write skimmable website copy. Break text into smaller paragraphs, use columns and bullets.

5.Choose high-quality photos. Use high-quality photos to represent your business! You can choose from company photos or stock photos. To keep with visual consistency, try choosing photos that look like they were edited in the same or similar way.

6.Optimize your website for all devices. When you are finished putting together your website, test it on a tablet and mobile device.

CONCLUSION
Having a website for potential customers to learn about your business is essential in today’s modern world! Get your company’s story online so that potential customers can search for, learn about, and connect with your business.

Some startup business owners are all-around savvy and enjoy the process of covering every aspect of bringing their vision to life. If this is the case, they may want to do their own website and marketing.

On the other hand, some new startup owners prefer to simply indulge themselves in the process of building and running their business. If this is the case for you, you have a partner and friend in Davis Marketing Solutions who will handle the marketing and web design stuff for you. Give us a call at (843) 936-1455.

Online Directories – Why Are They Important?

THE IMPORTANCE OF LISTING YOUR BUSINESS ONLINE
Why are so many business owners (large and small) not utilizing such an important tool? I was amazed recently when I met with an older gentleman, a business owner for over 30 years, and discovered he was barely listed in online and other pertinent directories. His premise was, “it’s a small town and people know who I am, plus I’ve got lots of contacts” sort of thing. Oy!

PRACTICALLY, EVERYONE’S SEARCHING THE INTERNET
To put things in perspective, let’s state what is pretty obvious in this present day and age: when people want for a service or product, they normally whip out their smartphones, iPads and/or laptops to search the Internet. The primary goal of this thing called marketing is to reach the broadest audience possible while increasing customer retention, both new and loyal. Directory listings play a major contributing factor.

What’s Included In A Directory Listing

Listing your business in online directories — and yes, I mean locally, even if you are a national or worldwide company – increases potential exposure. These listings allow you to include information such as location, hours of operation, what the company offers and also allows you to present media from the brand such as images, videos, and podcast.

90% of consumers currently use search engines to shop locally. Though you may have the best products or services in town, the average consumer has no choice but to seek an alternative when your brand is not listed.

What Does It Take To List Your Business Online?
Submitting your business is inexpensive and VERY worthwhile. If you do it yourself, it won’t cost you anything but time. On the other hand, superb marketing companies like Davis Marketing Solutions (DMS) offers a service in directory listings – along with updates and revisions based on your needs. Let us help you take more steps towards business growth and increased revenue! Hire DMS for many or all of your online and offline, marketing needs! We specialize in both well- known and more off-the-beaten-path creative ideas to help you and your business stand above the rest!

email us: phillip@davismarketingsolutions.com

-Article by Diane Supowit

How does your brand look across local listings? Is it consistent and up-to-date? Use our free scan tool to check your listings. Click below for our scan tool.

How To Choose The Best Domain Name

Choosing a domain name (web address) could be an easy task, but before you jump into it, you need to consider a few things. You will have to ponder what is going to be the best choice for your domain name, decide which web extension is best for your domain name, and finally, determine how will you get it.

WEB EXTENSIONS

Web extensions help distinguish the nature of your site.  Some common web extensions are, .com, net, biz, org, tv, info, mobi, and us?  There are many more web extensions out there, but we will only look at a few of the most common ones here:

  • .com – this extension represents, “commercial” and is preferred by most businesses because it’s so commonly recognized as the extension for those doing business on the web.
  • .net – this extension represents, “network”.  It is commonly used by internet service providers, web-hosting companies, and other businesses involved in the infrastructure of the internet.  The .net extension is also chosen by some businesses for their intranet sites.
  • .biz – this is an extension for small business sites.
  • .org – this extension represents, “organization”.  It is mainly used by non-profit organizations or trade associations.
  • .tv – this extension is for multimedia sites that carry rich content.  It is normally used in the entertainment industry.
  • .info – this extension is used for sites that hold credible resources/information.
  • .mobi – this extensions is used for mobile sites.  Mobile sites are viewed on cell phones, iPads, tablets, etc.
  • .us – this extension is for American sites — sites that are exclusively in the United States.  Other countries also have their own exclusive extensions.

For more extensions and their uses, visit this link: More Web Extensions

CHOOSING YOUR DOMAIN NAME
When choosing a domain name, you want your domain name to be as relevant to your business as possible. For example, if the name of your business is Joe’s Barbecue Shack, you may want your domain name to be, joesbarbecueshack.com or .biz. Your next choice may be joesbarbecue.com or .biz. For SEO purposes though, the smarter and most strategic approach would be, joesbarbecueshack.com or .biz because it has the company name and service offered in it.

Think about this; if you decide on the domain name, let’s say, eveythingbarbecue.com, for example, and people who know that your company is Joe’s Barbecue does a search for Joe’s Barbecue, there’s a great chance that your website will not show in search results. Of course there are ways to manipulate that scenario to make the site come up, but from an organic search ranking point of view, it is wise to just choose a domain name closely related to your company name.

HOW TO GET YOUR DOMAIN NAME
Now that you have decided upon a domain name, you have to check its availability. You will have to do a “domain name search”. I recommend doing the search via a hosting company’s site because if the name is available, your next step will be to purchase the domain and get hosting.

What the hosting company does is allow your website to be seen across the web. In a nutshell, after your website is created and ready to go live, it has to be uploaded to the host’s server, where it will then be accessible on the internet. Without the host, your site cannot be seen. I recommend using a company called Bluehost. Their hosting fees are cheap and you can have as many domains hosted as you like, at no extra cost.

So now, on to getting your domain name — click on the link below to check your domain’s availability.

recommend using a company called Bluehost. Their hosting fees are cheap and you can have as many domains hosted as you like, at no extra cost.

So now, on to getting your domain name — click on the link below to check your domain’s availability.

When you get to the page:

1) click on the button that says, “Get Started”.

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2) select your plan.

Figure 2

3) key in your desired domain name.

Figure 3

4) click next, and it will tell you if the domain name is available or not.

Note: If for some reason the domain you’re trying to get is not available, you will be given a list of suggestions, or the option to simply search for something different. You’ll have a domain name in minutes, so go ahead and get started.

Here’s the link to get started: